Media campaigns & media outreach

BRAND LAUNCH

SWYFT FURNITURE

Background

Swyft Furniture launched their 'sofa in a box' concept, based on the principles of thoughtful design to last a lifetime, delivered in a box, without the need to wait weeks for delivery or compromise due to flights of stairs and doorways.

Challenges

The challenge was launching the brand into a market space dominated by traditional go-to manufacturers and retailers. The launch needed to clearly demonstrate the design and quality, combined with the ease and speed of delivery, to build credibility, visibility and position Swyft Furniture as a trending brand within the market space.

Strategy Development

The content creation and campaign messaging focused on positioning Swyft Furniture as an industry disruptor where it was possible to combine design and build quality with convenience for the consumer. Utilising semantic SEO was a key element in developing contextually relevant and optimised content that addressed the needs of the target audience. Multichannel integration was utilised to ensure a cohesive brand message was delivered across all media and social channels to create a strong brand identity, while ensuring adaptability of content for each specific channel, providing relevant content based on target audience characteristics. Influencer marketing collaborations, which incorporated ideas, such as, streaming live music events, were a key element for the strategy to foster a sense of community and audience connection. 

Results

Featuring in leading titles across B2C and B2B media, including The BBC, ITV, Heart Radio, Grand Designs, Retail Gazette, Apartment Therapy, De Zeen, the Fast Company, Which Magazine, Real Homes - the media campaign engaged with 12M+ consumers. The influencer marketing collaborations resulted in organic growth of the consumer following by 87% and resulted in a reach of 10M consumers.

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