Established relationships with leading marketing agencies and brands

SOCIAL MEDIA PARTNERSHIP

Background

Instant Brands, a leading retailer of high-quality kitchen appliances, including Air Fryers and Multi-Cookers, launched their Instant Vortex Plus VersaZone in 2023, the brand was keen to both grow and diversify their social media presence, reach a broader and more diverse audience and adapt to current trends, integrating them into their marketing strategies. Forming a strategic collaboration between our client, Anjula Devi and Instant Brands, a social media partnership was developed.

Challenges

The challenge was to build a series of authentic social media content that demonstrated the value of the product, delivered with innovative storytelling methods and content style. Keeping marketing efforts fresh and engaging, while building trust with the audience and leveraging Anjula’s credibility and expertise in Indian cuisine.

Strategy Development

Initially working to ensure that the brand partnership was aligned to Anjula’s values and identity, Ever Forwards nurtured the relationship between the brand and client to optimise the impact of the partnership. Aligning to Anjula’s values and identity was critical to the success of the campaign, ensuring its authenticity and resonance with her audience. Ever Forwards handled the complexities of the contractual agreement and facilitated both parties in fulfilling their obligations, while protecting the interests of our client. Collaborating with our client, Anjula and the brand, Ever Forwards facilitated in the development of effective content that resonated with the target audience, fostered engagement and interactivity, creating a more interactive brand experience and aligned with the goals of the partnership.

Results

Developing innovative recipes and creative content, Anjula’s social media campaign took traditional Indian dishes and revolutionised them for the air fryer, which resulted in high audience engagement that stood out in a crowded digital landscape and accelerated brand recognition, through authentic product endorsement and recommendation. The partnership was the top performing collaboration in terms of sales for Instant Brand. The initial phase of content alone, delivered an audience reach of 500K+ views and 600 click-throughs, to the Instant Brands website, from only 4 story frames.

Other Case Studies